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CASES
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01 Content Licensing and YouTube Monetization
02 Promotion of marketing YouTube channels
03 Localization (dubbing) and introduction into promising language markets
04 Anti-Piracy
START Channel Group
Within a year, the partner company had a network of channels with different target orientations, aimed at different target audiences around the world. Top viewership by nation: USA, Germany, Latvia, Lithuania, Poland, Mexico, and Spain.
Results:
What we did:
We developed a strategy for promoting certain content categories.
Результаты
Start of work
July 2022, 3 YouTube channels
70 YouTube channels
The monthly income was increased by a factor of 30
Total income increased 2.5 times
Increased income: In the first half of 2023 income rose 250% compared to the second half of 2022.
We increased the network's monthly income by more than 30 times (comparing the first and last months of operation).
During this period (2 years) we increased the channel network to 70.
We launched a network of new channels for each type of content and target audiences
We analyzed relevant language markets in which the company’s content can be developed and monetized.
We launched a new monetization stream through FAST TV.
Dubbing
Monetization
Telealliance Media Holding (Switzerland / Latvia)
3-fold revenue growth in 2 years, diversification of content by channels, entry into the Latin American market
Results:
What we did:
Conducted a channel and content catalog audit
Результаты
Launch date:
2021, with 1 channel
16 new channels
Doubled the number of deals
The number of sales transactions for worldwide content formats doubled.
We created 16 new channels at the end of 2022, presenting the same content as we were formerly presenting on one channel. This increased accessibility, hence income streams for the same content.
Developed and implemented a channel development strategy
Broadcast languages: Spanish+Russian
Network income dynamics from 2020 to 2023
2023 first half of the year
Income for 2021
Increased by 100% (a factor of two) compared to 2020
Income for 2022
Increased by 118% compared to 2020
Income for 2023
Income for the first half of 2023 was 3 times that of the first half of 2020.
2022
2021
2020
100%
200%
300%
200%
218%
300%
100%
2023
first half of the year
first half of the year
Dubbing
Monetization
Launch of the La Ciega YouTube channel
Monetization activated only 21 days after the publication of the first video.
November 7, 2022
October 28, 2022
October 17, 2022
Diversified viewers in these countries:
Mexico
USA
Peru
Argentina
29,0%
17,3%
8%
7,7%
Launch of the
La Ciega YouTube channel
La Ciega YouTube channel
YouTube Monetization
Entered the Latin American market with the Russian-language TV series
12 million views
of the whole series over three months.
We adapted the series for the Latin American market: we worked out translations based on the language specifics of the market.
We developed a strategy for promoting content outside of YouTube through vertical formats.
We actively communicated with the audience, which influenced viewer engagement with the content.
10 million views
in a six-month period on a new channel.
800K views in the first month
Monetization was enabled in 2 weeks after launch.
The Blind
Passengers
1.2 million views
Got the first season in the first month
In total, the first season gathered 2,325,840 views in two months.
5.5 million views
collected 3 seasons in 2 months
Grand
Empress Pirogova
Dubbing
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st. Baghramyan 46-1, Arabkir, 0019, Yerevan, Armenia
Office in Armenia
contentmanager@yolu.tv
E-mail
